You already have the statistics yet that 51% of Google users in 2007 were looking for video?
This is a statistic we can not ignore. And if you are a time of Internet marketing, today is the start, Arsenal capitalize on video marketing into your traffic.
While there is Firefox are other methods of video marketing which include YouTube videos, demos, training videos and go, squeeze page is a video that is used to transform a visitor to your websitea potential customer. In other words, one of lead. Why video instead of text? The answer is simple. Higher revenues from 7 to 10 times the area of text and images alone.
What is a Squeeze Page Video?
While it may be clear that you have some and need some graphics, video, opt-in box exactly where to go when it's time to start the video? Answer ... content.
What do you need? How long shouldbe? I should have a voice? Any questions you can go through your mind right now.
Start with the ultimate goal in mind, the visitor should be added to your participants. The first step is to sit down and write your copy. Ideally, your message will be audio narration. But for those who are not able to do so, it is still an interesting video can only be good graphics, some royalty-free music hot and text overlays.
The first thingCommunication is necessary to determine who your target audience. This is usually in the form of a title and was also in question. You can ask a question to identify the viewer if your product or service they buy at all. What are the challenges that the market is facing? What problems have solved your product or service?
Like a minute of video compression is about two minutes before three long, will be 300 to his letter on400 words.
Are you an expert copywriter already, you will find the next easy steps. Continue to identify issues that relate to your product or service - if the viewer knows that this is a problem. It 'important that the viewer is drawn in, and can make the result "without pain", which is of course the solution for display.
After a couple of paragraphs to create so much pain, it's time to move on benefits.
But you can answer the question"What's in it for them." This is not the same as the names of the characteristics of the product or service.
The last element is the close or call to action. What (visitors to your web site) next? In all seriousness, is a step most often missed by video producers. If you want the visitor to click a button, and then say very clearly that for them. If they need to fill in your name or answer a question ... I do too.
Once done, test, test test, and noteHis voice.
Remember, always keep your message simple and to the point. It's too in your copy and do not relate to the viewer as much as possible. Hold the "Marketing", the hat as you work through these steps and remember that the "video producer" hat to come up!
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