Since the phenomenon of web video production gains more traction in the Web, more and more companies are adding video to their sites. As a company video providers are looking for help, the waters are increasingly troubled process with "experts" offering their opinions and techniques to help. Some are good, some not so good. So how do you decide to use the company and what are the proper techniques needed to maximize this powerful tool? Here aresome answers.
1. Keep your message short
Our society continues to move towards the immediate access, and multi-tasking with our electronic devices are becoming increasingly short of attention. the most advanced mobile phones and fast Internet connections make it very important to deliver the message quickly. In fact, statistics show that Web surfers are waiting for a site and its contents are loaded in 3-4 seconds. Similarly, surfers will find the transition from a videowhen it is too long.
Can you imagine a video for another 2 or 3 minutes? I have videos online that can be seen for 7 minutes! I wonder if anyone ever see the end of the video! Years ago, the VHS tapes for industrial and corporate videos have been used, and it is recommended that you be placed no more than 3 or 5 minutes with the most important part of the message within the first 1 minute.
Today, if a company wants a corporate video, you should create aNumber of short videos, viewers can choose short segments, what they see. It can also be added to the website of the company for the value.
2. Insist on lighting and a microphone
I find it surprising that companies that support video, microphones, are professionals do not use lights or clip-on microphone (clip on). Too many such "video call" professionals, formal education, do not buy a consumer, a tripod and aLow-cost laptop-editing program and then shoot the videos that are cheap - not only in price but in quality.
The cameras are much better in low light, but not an excuse to neglect one of the first lessons students learn in video production 101 ... Lighting is important for the future good video. In addition, good-looking video is ruined by bad audio! We've all seen the video is interesting, but the sound is muffled or low orsync.
Once we start to fight videos, listen to what is happening, that we are distracted by the visual message, they lose interest and move on. Do not let this happen to your place in video production. As soon as the viewer moves to the next site that can never go back. And if your video is finished competing well, you have no chance! If the service you intend to use the video camera with microphone and says, enlightenment is not necessary ... run the otherGo!
3. Consider the background
Do not you love watching a video in which the subject of the message is the office wall plastered with a picture or a plant that has nothing to do with? How about the video of the president of the company at his desk and the desk is messy and basic documents stacked on the shelves? Why choose a cameraman, recorded video, or against a wall without characterImportance for society? For example, at any auto repair center, I was, there are some great pictures of cars on the lifts or facilities that would make a cool background much more appropriate.
A dentist or doctor was shot in an exam chair in the background so much more convincing than a shot in the lobby or in a chaotic office. An attorney with the law books in the background looks much more professional than if shot in front of a generic office site. Each sector hasexciting images that are used for permission to create a convincing picture. The same videographers, neglect, lighting and sound system, you probably do not take into account the background.
If you keep these videos three principles in mind when choosing a production service website web video for your production, you will be satisfied with the results successfully.
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